Novawave – The New Wave of Beauty Products

Makeup wasn’t always such a luxury. Back in the 70s and 80s, many beauty professionals and consumers alike were embracing the new wave of beauty products that came along at a time when the rest of society was still living in the past. The 80s was a decade that saw an unprecedented transformation in our culture. The end of the Cold War, which war we were in, what movie we were watching… everything changed in an instant. There was a moment when everything changed for women and makeup was one of the first things to go. Today, many people would say that there is no need for makeup as beautiful as it used to be (or at least there isn’t any demand for it). Well, you would be right if you thought about it from the angle of history. It is only recently that cosmetic companies have begun understanding that their products need to evolve with age and marketplace change to remain relevant. As a result, today’s makeup world has seen several waves of innovation hit it head-on. Let’s take you through them.The Novawave can be mounted close to your window or wall. You can choose to hide it from the reach of children or the eyes of your visitors. It doesn’t require you to buy multiple wires and cables that would leave your house looking untidy.

The 80s and the New Wave of Beauty Products

For the majority of the decade, makeup was still a relatively conservative industry. Most makeup products were either vegetarian or contained ingredients like shea butter and almond oil. It wasn’t until the late 80s that a new and revolutionary wave of beauty products hit the market.  These factors helped to bring about a dramatic change in the makeup industry and arguably changed the way we think about beauty forever. We are now in the midst of a new wave of beauty products that have hit the market in the last decade. The New Wave of Beauty Products is characterized by its natural, unprocessed ingredients, organic and/or ethically sourced. The products also tend to be more expensive, but they are said to be worth it as they offer a more luxurious experience when using them. The following are some of the more popular products of the new wave.

The 80s and the New Wave of Beauty Products

The following are some of the more popular products of the new wave.

The 90s and the Rise of Modern Beauty

During the 90s, beauty consumers grew increasingly more sophisticated, health-conscious and environmentally conscious. Products began to target specific needs and preferences instead of being broad and general. Natural and organic ingredients became more common, as did multi-tasking, performance and structural benefit products. By the end of the decade, the makeup industry had completely transformed.  Today, the makeup industry has also substantially changed. New technologies, marketing and consumer demand have led to a new level of innovation within the industry. We are now witnessing the dawn of a new age in makeup. This new age is the result of a serious internal transformation the industry has undergone.

The 00s – Beauty Beyond Words

During the 00s, the beauty industry experienced a tremendous boom. New technologies, advertising strategies and consumer demands led to a new level of innovation within the industry. We are now witnessing the dawn of a new age in makeup. This new age is the result of a serious internal transformation the industry has undergone. To understand this further, let’s take a look at the makeup products of the 00s. The following are some of the more popular products of the 00s.

The 10s – More Natural And Influential

In the 10s and beyond, trends are rarely fixed in our lifetime. The makeup industry is no exception. As the new century unfolds, we witness a new wave of innovation and creativity hit the industry.It will be interesting to see how this new makeup evolves and where it will lead our industry. Stay tuned.